The holidays are right around the corner and consumers have already started checking off their shopping lists. Meanwhile, retailers are busy "creeping" – aka hitting would-be shoppers with extra-early deals to lure them into purchases before they cut into their Thanksgiving turkeys.
But, as not just holiday shopping but shopping in general becomes more tech-enabled, how do consumers make sure they get the most bang for their buck?
It's worth noting that each year, more and more consumers are shopping for gifts online. In 2016, Cyber Monday sales reached $3.45 billion and smashed expectations, becoming the biggest day in U.S. e-commerce history. This year, Deloitte is projecting 21% growth in online holiday sales. And with that as a point of reference, some retailers are really focusing on their online game. Target, for instance, is offering REDcard holders special savings online on Black Friday. As Retail Dive notes, this is the most deals Target has offered before Black Friday ever.
Enter: Eric Glyman, who is the CEO of an app called Paribus that automatically syncs your online shopping receipts, then scours the web for price drops and files digital claims on your behalf.
This year, American shoppers are expected to lose millions of dollars in unclaimed refunds from online retailers, according to data collected by Paribus. While many retailers participate in price matching – most notably, Walmart – most shoppers don’t realize they’re entitled to refunds when the price on something they’ve purchased drops. This is just one example of how shoppers are missing out on all the deals.
Whether you plan to brave the crowds and line up at the crack of dawn on Black Friday outside your favorite store, or shop digitally from the comfort of your couch on Cyber Monday, Glyman has pro-tips for leveraging tech to score the best deals.
See more related stories from Circa:
Target will cool it with 'Christmas creep' this year and focus on Thanksgiving
Teens actually prefer to shop in stores over online
71 percent of people don't want a physical gift. They want an experience.