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Holiday Shopping Black Friday
Shoppers wait in line to enter a Uniqlo store as it opens in San Francisco, Friday, Nov. 25, 2016. Black Friday, historically the starting line of the retail industry's crucial holiday buying season, isn't quite the one-day spree it used to be. (AP Photo/Jeff Chiu)

Black Friday is 2 weeks out. Here's how you can use tech to score the best deals.


Updated November 09, 2018 02:06 PM EST

Editor's note: This article was originally published Nov. 9, 2017. We're bringing it back today since Black Friday, Nov. 23, is exactly two weeks away.

WASHINGTON (CIRCA) - The holidays are right around the corner and consumers have already started checking off their shopping lists. Meanwhile, retailers are busy "creeping" – a.k.a. hitting would-be shoppers with extra-early deals to lure them into purchases before they cut into their Thanksgiving turkeys.

But as not only holiday shopping but also shopping in general become more tech-enabled, how do consumers make sure they get the most bang for their buck?

It's worth noting that each year, more and more consumers are shopping for gifts online. In 2016, Cyber Monday sales reached $3.45 billion and smashed expectations, becoming the biggest day in U.S. e-commerce history. This year, Deloitte is projecting 21-percent growth in online holiday sales. And with that as a point of reference, some retailers are really focusing on their online game. Target, for instance, is offering REDcard holders special savings online on Black Friday. As Retail Dive notes, this is the most deals Target has offered before Black Friday ever.

Enter: Eric Glyman, who is the CEO of an app called Paribus that automatically syncs your online shopping receipts, then scours the web for price drops and files digital claims on your behalf.

Paribus, Package was late
Paribus is an app that files digital shopping claims on your behalf. (Paribus)

This year, American shoppers are expected to lose millions of dollars in unclaimed refunds from online retailers, according to data collected by Paribus. While many retailers participate in price matching – most notably, Walmart – most shoppers don’t realize they’re entitled to refunds when the price on something they’ve purchased drops. This is just one example of how shoppers are missing out on all the deals.

Whether you plan to brave the crowds and line up at the crack of dawn on Black Friday outside your favorite store, or shop digitally from the comfort of your couch on Cyber Monday, Glyman has pro-tips for leveraging tech to score the best deals.

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