If you've seen it once, you've seen it a hundred times: the prescription drug ad where a sad woman in a room with desaturated color stands and stares out of a window, listening as a soothing voice-over promises her a rejuvenated life if only she takes [insert strange drug name here].
Except now, there’s a twist. In the recent ad for Oregon-based company Briteside, the woman staring out the window is promised a different type of "prescription." Cannabis.
Take a second and watch the Briteside ad, by Sandwich Video:
Briteside Communications Director David Martin said over the phone that Briteside and Sandwich picked the pharma-ad twist concept to make people more comfortable with the idea of marijuana.
"The cannabis industry still deals with a lot of preconceived stereotypes," Martin said. "We need to make an appeal to demographics that aren't represented.”
Martin explained that the mix of familiarity and humor was the perfect tone for Briteside.
“The feedback I’ve gotten the most from people is it reminds them of a nice SNL-take on a commercial like that,” Martin added.
Briteside's cannabis delivery currently operates like something between Instacart and Stitchfix. A customer can either browse and choose individual strains and edibles, which will be available for pickup in under an hour or delivered in less than 90 minutes.
Alternately, an interested customer can select the "discovery" box where Briteside curates strain options based on the answers to a couple preference questions, and asks the customer to pick two. They then include a third "discovery" strain.
According to Justin Junda, cofounder and CEO of Briteside, the biggest struggles for cannabis users are long lines, knowing if their preferred strain is in stock at the dispensary they frequent, and -- for those using medical marijuana to alleviate an ailment -- "just getting to a dispensary can be a chore," Junda said in a statement.
Briteside is currently up and running in the city of Bend, Oregon, and will expand to two other Oregon cities -- including Portland -- within the coming weeks. After that, the delivery service will expand to Nevada, and has plans also to move into California when delivery is legal there.
“We’re here to make life simpler for the cannabis consumer,” said Junda.