The name of the man behind a recent mass shooting in Sutherland Springs, Texas went outspoken during a Monday news conference about the incident.
Texas authorities said they intend to continue avoiding 26-year-old Devin Kelley’s name when possible.
“We do not want to glorify him and what he has done,” Freeman Martin, the Texas Department of Public Safety’s (DPS) regional director, said.
FBI Special Agent in Charge Christopher Combs agreed, noting “we don’t talk about the shooter” in the hope that it “doesn’t encourage other people to do horrific acts.”
The decision is part of a larger movement to prevent mass killers from the infamy they often desire or inspiring copycats.
Academics, authorities and victims’ families are now making conscious decisions to keep public attention off such individuals.
The effort was crafted by No Notoriety, a group aimed at keeping the narrative after a mass killing from focusing on the perpetrator too long.
“The quest for notoriety is a well known motivating factor in mass killings and violent copycat crimes,” the group’s Facebook page says.
“In an effort to reduce future tragedies, we call for RESPONISBLE MEDIA coverage of individuals who attempt or commit acts of mass violence,” the page adds.
“Stop the gratuitous use of the name and likeness of mass killers thereby depriving violent individuals the media celebrity and spotlight they crave.”
Caren and Tom Teves founded No Notoriety after their son, Alex Teves, was killed shielding his girlfriend during a 2012 mass shooting at a movie theater in Aurora, Colorado.
Kelley opened fire last Sunday at First Baptist Church in Sutherland Springs, killing at least 26 people and wounding at least 20 more.
The former Air Force member was found dead later that day of a seemingly self-inflicted gunshot wound after fleeing the scene of the bloodbath.
Media coverage since the rampage has focused extensively on how it is the worst mass shooting at a house of worship in modern U.S. history.
The Associated Press contributed to this report.