Rapper Diddy says he is officially changing his stage name and becoming Brother Love, or Love for short.
“Hey yo, what’s up y’all? I have some very serious news,” he said in a video on Twitter last Saturday. “I’ve been praying on this and I decided … I know it’s risky cuz I knew it could come off as corny to some people.”
“I decided to change my name again,” added Love, who has previously gone by four other monikers. “I’m just not who I am before. I’m something different.”
“So my new name is Love, AKA Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy or any of my other monikers but Love or Brother Love, OK?”
Love also noted that he was announcing the change on his birthday before praising his parents and God.
“It’s my birthday, I feel good,” he said. “God is the greatest, I give all the glory and I thank my momma and daddy.”
Forbes in June reported that Loves had topped its annual listing of the world’s highest-earning entertainers, netting $130 million pretax in the publication’s 12-month scoring period.
Love has previously changed his performing name in conjunction with a new album, style or business venture.
The musician released his debut single “Can’t Nobody Hold Me Down” in 1997 under the name Puff Daddy.
Love then became P. Diddy for his 2001 record The Saga Continues, which peaked at No. 2 on the charts.
The rapper became simply Diddy in 2005 before releasing another album, Press Play, the following year that reached the No. 1 chart spot.
Forbes on Monday reported that Love, whose real name is Sean Combs, plans on releasing a fresh (and supposedly last) record next month.
Love earlier this year released a documentary about his career titled Can’t Stop, Won’t Stop: A Bad Boy Story.