Four years ago, McDonald’s scrapped their dollar menu and sales started to slide.
After watching Burger King and Wendy’s make gains with their own value menu items, McDonald’s has seen the light and has announced it would roll out a new value menu in 2018.
It’s a revamped version of the dollar menu and there will be items that will cost $1, $2, and $3.
According to Bloomberg, the original McDonald’s dollar menu was very popular with customers but franchise operators complained it stretched margins too thin. To address these complaints, the new menu’s pricing will be different from its predecessor.
Almost 100% of the company’s franchises have already signed-up to carry the new menu, according to Bloomberg.