Yes, you heard (read) me right – this cup of coffee cost $55.
Now, before you jump to wild assumptions, you should know that the high price tag has a lot to do with how little of this coffee was produced and the fact that it went through a five-hour auction.
There are lots of coffee auctions every year, including the Best of Panama, which invites 20 local judges and 19 international ones to taste and judge different coffees from local farms. The Esmeralda Geisha Cañas Verdes was the winner of the competition in 2017, and Klatch Roasting – a coffee shop and roaster based in Southern California -- was able to snag 11lbs in the auction.
“This was the top winner breaking every previous record of any auction, selling for $601 a pound,” said Heather Perry, Vice President of Klatch Coffee and also the daughter of Mike Perry, the owner and roast master of the coffee company.
Klatch Coffee was the only roaster to bring it back to the U.S., and because the 11lbs of coffee beans yield about 250 cups of eight-ounce coffee, your cost comes out to $55 for one cup.
“We're actually not selling this coffee in store,” Perry said. “If you want to try this coffee, there's only one way to right now. November 18, we're having the event where you can come and we'll brew it for you, but if you live in Kansas or somewhere else, we will also ship it to you.”
But what made the Esmeralda 601 the winner of them all? According to Perry, it had a lot to do with how it was farmed, where it was farmed and the condition in which the coffee was harvested.
“it's also the exact low climate where it grows in. This little lot that this coffee comes from produced 1300 pounds of red cherries,” Perry said. And it also had a lot to do with how much passion and care the farming family put into this coffee. “The Esmeralda family who runs this farm, they've really pushed themselves the past decade to continue to experiment, to continue to try new things and that's really allowed them to come out with these amazing coffees.”
In terms of what it tasted like, it was more delicate than any other coffee I’ve ever had, with strong fruity notes. But of course, I’ll let Heather the professional take it away.
“It starts off with this great tart pineapple and mandarin orange. Really sweet and tart and as it starts to cool down, as you drink it a little bit more, that turns into some of those creamy stone fruits, like peaches and plums and as it cools even more, those berries that have been there the whole time really come to the forefront.”