Kellogg’s will be redesigning art work on boxes of its Corn Pops cereal after a complaint that it is racially insensitive, according to USA Today.
USA Today on Wednesday reported that a spokesman for the cereal and snack company in Battle Creek, Michigan confirmed that the offending cartoon will get replaced.
“We take feedback very seriously, and it was never our intention to offend anyone,” Kris Charles said in a statement. “We apologize sincerely.”
Charles said that the package artwork on the front of Corn Pops boxes will begin appearing on store shelves shortly now that it has been updated.
The cartoon in question showed characters resembling corn kernels interacting in a shopping mall, with some playing in an arcade and others in a fountain.
One Corn Pop character skateboards down an escalator, and others are shown shopping in various parts of the mall.
A single brown corn pop, however, attracted the interest of an author on Twitter as it is depicted operating a floor waxer while wearing a janitor outfit.
“Hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor?” Saladin Ahmed tweeted Tuesday. “This is teaching kids racism.”
“Yes its a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same…”
“Kellogg’s is committed to diversity & inclusion,” the company responded later Tuesday.
Kellogg is committed to diversity & inclusion. We did not intend to offend – we apologize. The artwork is updated & will be in stores soon.— Kellogg's (@KelloggsUS) October 24, 2017
“We did not intend to offend – we apologize. The artwork is updated & will be in stores soon.”
Ahmed ultimately told Kellogg’s that he appreciates “the rapid response” he got roughly five hours after his initial complaint.
Ahmed is the current writer of Marvel Comics’ Black Bolt series, which stars a character capable of generating shockwaves with his voice.
The writer also authored Throne of the Crescent Moon, a fantasy novel that was published in 2012.