Thanksgiving will get a bit more love from Target stores this holiday season, as the retailer plans to ease off on "Christmas creep" while focusing more on Thanksgiving.
Target will keep up Thanksgiving theme throughout the month of November with a focus on meal prep and entertaining, instead of jumping straight into Christmas. The company's decision comes in response to customers' concerns, according to chief marketing officer Rick Gomez.
"They want us to pause, and be really intentional and recognize Thanksgiving," Gomez told the Associated Press. "What they don't want us to do is go right into Christmas. So, we are going to respect that."
It may seem like Christmas comes earlier each year, but shoppers have been aware of the phenomenon for decades. "Christmas creep" even has its own Wikipedia entry. It was reportedly first used in the mid-1980s as Christmas-themed shopping was seen in retailers before Black Friday. But Christmas creep isn't some trick of the mind. Christmas is a high-revenue season for retailers, many of whom seek to cash in as early as possible. Costco has reportedly stocked Christmas items as early as September 1, while other major brands like Kmart, Sears and Walmart have not been far behind.
JUST WATCHED A TARGET LADY STOCK CHRISTMAS SWEATERS. ITS TIME. DECK THE HALLS.— maddy w/ a y (@itsaMADZworld) October 21, 2017