As part of a National Bullying Prevention Month campaign, Burger King created an ad to support the effort, according to WSYX.
In the ad, the fast food chain says it bullied a high school junior and a Whopper, Jr. to see what got more comments.
The video shows customers mostly ignoring the bullying of the high schooler and mostly showing frustration over mangled burgers.
In the taped experiment, the high school students and Burger King employees were played by actors. The customers were real. The ad says 95 percent of customers reported the mistreated burgers, while only 12 percent said anything about the bullying.
Burger King said the message was to be as willing to speak up about a bullied person as a bullied burger.