Women across various social media platforms have begun to post two simple words -- "me too" -- as a way to publicly unify against sexual assault misconduct in light of the allegations against Hollywood mogul Harvey Weinstein.
The movement birthed from a tweet shared by actress Alyssa Milano, who urged her followers to write "me too" if they've ever been sexually harassed or assaulted.
Since her Sunday evening post, the "me too" movement has gone viral. As of 8 a.m. Monday morning, more than seven million people were talking about it on Facebook.
As the social media movement became widespread, high-profile organizations such as the the Women's March thanked the women who came forward.
Men also began to chime in.
Controversy surrounding Weinstein's treatment of women continued to swirl over the weekend. The Academy of Motion Picture Arts and Sciences Board of Governors issued a Saturday statement announcing the expulsion of Weinstein from the organization.
"We do so not simply to separate ourselves from someone who does not merit the respect of his colleagues but also to send a message that the era of willful ignorance and shameful complicity in sexually predatory behavior and workplace harassment in our industry is over."