Gucci is going full "101 Dalmatians" and going fur-free. CEO Marco Bizarri made the announcement on Wednesday at the 2017 Kering Talk at The London College of Fashion. He says the luxury brand is standing by the the Fur Free Alliance – an organization that works to protect the end of fur trading.
The change will start with Gucci's Spring 2018 collection.
"Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals," Bizarri said. "With the help of HSUS and LAV, Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better."
Gucci is following a long list of luxury brands committed to making their products fur-free, including Calvin Klein, Ralph Lauren, and Stella McCartney.