Rage Ground in Los Angeles, California, wants to help you blow off some steam.
Guests pay a fee to smash predetermined amount of objects in one of its five rage rooms. Rage Ground provides coveralls, a face shield, gloves and a vest. You provide the anger.
"Somebody actually said it was the best birthday party they ever had," said Edwin Toribio, 22, one of the founders. "She brought in a picture of her ex, and she started smashing it with a sledgehammer and tore it up, and then she started to cry."
Guests can bring their own items or break items provided by Rage Ground, like furniture or lamps they get off the street, from Craigslist or buy wholesale.
"For some people, it’s just pure entertainment," co-founder Peter Wolf, 24, told Circa. "It’s just a lot of fun to just break stuff."
"I wasn’t thinking it was gonna be as intense as it was at first," says Anthony Olmedo, a first-time customer. "Once I got in there and started smashing things. It all kinda just came out."
You can do it alone or in a group. Here are some of the prices:
For $13.99, you can smash three small items and two medium items for 5 minutes.
For $129.99, you and three friends get to smash 40 items for 30 minutes.
"We also have—you can break all our inventory, so we’ll stock up fully, and then I want to say, for $4,000, you can just break it all," says Toribio.
Toribio and Wolf got the idea to create Rage Ground from a show.
"Peter, actually, he was watching The Moaning of Life on Netflix, and he saw they did it in Dallas, Texas," said Toribio. "And he called me and he’s like, ‘Hey, you wanna do it?’ I was like ‘Sure, why not, Let’s do it.’"
This is the first "rage room" in Los Angeles, but you can find others in Las Vegas, New York and Toronto. Rage Ground has been open for four months now, and Edwin and Peter say business is just now picking up.
"We expected it to be slow for at least the first six months," says Toribio. "It’s a new idea, people just don’t know about it yet."
They say some people even use these so-called "anger rooms" as therapy.
"Many have cried in the room, and some of them have even asked for membership because they liked it so much and they thought it really helped them out, like, a lot," said Toribio.
"My mom's a psychiatrist, and she approves," says Wolf, laughing.
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