Netflix announced on Thursday that it has raised the monthly subscription fees for its most popular U.S. streaming plans by 10 percent.
The streaming service will now charge its customers $11 per month instead of $10 for a plan that allows people to watch programs on two different internet-connected devices and on HD.
Customers that want to subscribe to another plan that includes ultra-high definition or 4k video will now have to pay $14 a month instead of $12.
The price increase affects Netflix's 53 million U.S. subscribers. The streaming service is raising its prices to finance more of its original programming, such as "House of Cards" and "Stranger Things."
In the past, the company has battled to keep customers as it increased its subscription prices. In 2011 Netflix stopped providing its streaming service with DVD-by-mail service, which resulted in customers paying a 60 percent increase if they wanted both services.
The increase resulted in Netflix losing 600,000 subscribers.
Some were unhappy with the price increase. Others were unfazed.
Netflix has 100 million paid subscribers, their $1 price increase across the board just added some easy tens of millions to their income. 😎— Sam Boo-itt 👻 (@snwh) October 5, 2017