Fast-food sales are up in states where marijuana is legal, our affiliate KATU reported.
Cannabis has been shown to increase users’ appetite, sending many customers of legalized dispensaries to fast-food chains, according to a new study by Green Market Report and Consumer Research around cannabis.
Forty-three percent of legal-marijuana users ate at a McDonald’s when experiencing the munchies. Eighteen percent ate at Taco Bell.
Wendy’s came in third place with 17.8%, just barely beating Burger King at 17.6%. Subway ranked in fifth at a tiny 8.7% compared to the previous four spots. Kentucky Fried Chicken hit the list at number six with only 5.5% going to eat there over the past four weeks.
The additional fast food names in the top ten list were Arby’s, Chick-Fil-A, Jack-In-The-Box and Carl’s Jr. (in that order).
“McDonald’s wins by virtue of the sheer number of locations – by default really,” said Jeff Stein, Vice President of Consumer Research Around Cannabis. “Those competitors which better understanding cannabis users and their consumer habits can certainly close the gap by integrating what they learn through their marketing efforts.”
As cannabis is known for its appetite inducing side effect, which is one of its most beneficial qualities for those suffering from diseases that hinder appetite or take medication that make it difficult to eat, understanding the spending habits of consumers is critical.