Fans and critics alike took to social media late Wednesday and early Thursday to celebrate, mourn, criticize and poke fun at Playboy founder Hugh Hefner after his death at age 91.
"Hugh Hefner" was the top trend on both Facebook and Twitter on Thursday morning, with "#RIP Hefner" not far behind on Twitter.
Many online celebrated the way Hefner lived his life.
Hef brought a lot of Joy to this world and it's a brighter place for having had him here. Warm thoughts to his family and dear ones and though his geography has changed his light will always shine upon you. "The Playboy Mansion" #RIPHefner @Playboy pic.twitter.com/jB3MmVb8rt— J R (@xsurferchick) September 28, 2017
Others thought Hefner did more harm than good.
Fans found solace in the belief that Hefner was moving on to a better place.
Others weren't so sure.
Some were opportunistic.
And some, of course, made jokes.