Twitter is testing a new limit of 280 characters per post, the social media giant announced Tuesday.
"We're trying something new with a small group, and increasing the character limit to 280," the company wrote in a post. "Excited about the possibilities?"
The move doubles the number of characters allowed per post in the past.
"This is a small change, but a big move for us," CEO Jack Dorsey wrote in a post. "Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet."
This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence! https://t.co/TuHj51MsTu— jack (@jack) September 26, 2017
Though the changes only apply to a small subset of users for now, the writing is on the wall for the rest of the Twitterverse.
"We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too," a Twitter blog post said. "But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint."
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This report was provided by Eleanor Mueller of Sinclair Broadcast Group.