Lyft on Wednesday announced that it has partnered with Budweiser on a campaign to reduce drunk driving by offering “responsible rides home.”
“We are thrilled to work with Budweiser, a brand that shares our commitment to helping people drink responsibly and get home safe,” Melissa Waters, Lyft’s vice president of marketing, said in a post on the company’s blog.
“This partnership encourages passengers to make the right choice about how they get home and celebrates the drivers who make it possible.”
Lyft said it would offer up to 150,000 round-trip rides during weekends and holidays through the end of the year as part of the program.
The rides will be available across New York, Colorado, Illinois, Florida, Massachusetts, Pennsylvania, Missouri, Texas, Georgia and Washington, D.C.
Budweiser’s Facebook and Instagram pages will offer a unique ride code for Lyft each Thursday at 2 p.m. EST for the rest of 2017.
Users who are over 21 can use it to claim a $20 ride credit, or two $10 one-way rides via the Lyft app.
The credits are redeemable for rides taken between 5 p.m. and 5 a.m. local time the following Thursday, Friday or Saturday.
Some Twitter users on Thursday celebrated the collaboration between Budweiser and Lyft on the former’s “Give a Damn. Don’t Drive Drunk” initiative.
Budweiser and Lyft partnered on the same campaign last year, offering a free ride of up to $10 for people 21 and older on weekends and holidays in certain areas.
The first edition of the program operated in New York, Illinois, Florida and Colorado, and was redeemable between 10 p.m. and 2 a.m. local time weekend nights.