In 2011, the Justice Department's National Gang Intelligence Center determined that Juggalos were a "loosely-organized hybrid gang," like the Bloods or Crips.
"Most crimes committed by Juggalos are sporadic, disorganized, individualistic, and often involve simple assault, personal drug use and possession, petty theft, and vandalism," the FBI's 2011 National Gang Threat Assessment noted. "However, open source reporting suggests that a small number of Juggalos are forming more organized subsets and engaging in more gang-like criminal activity, such as felony assaults, thefts, robberies, and drug sales."
Because of the gang designation, the band told Rolling Stone its fans have faced "longer terms in jail, losing their kids in custody battles [and] getting fired from jobs."
So beyond fighting back with a lawsuit, the band decided to make a bigger statement in the form of a protest.
"How would anybody fight the gang label?" Violent J told Rolling Stone. "All we can do is hopefully reach the people of the country. How are we gonna legally, peacefully, reach these people? The way it's always been, is you do a March on Washington that makes as much noise as you can."
Fans of the band Insane Clown Posse stage rally
The band's website notes that the goal of the Juggalo March is to "make a collective statement from the Juggalo Family to the world about what we are and what we are not."