Crayola's announcement of their new shade of blue is causing a stir because of its name.
In May, scientists announced that a new shade of blue was discovered in a lab accident at Oregon State University and that it would be turned into a Crayola crayon, according to USA Today.
From May 5 to June 2, Crayon fans had the opportunity to name the new color by submitting suggestions through Crayola’s website.
Crayola announced the color on Facebook on Thursday after months of deliberation.
The new shade is called "Bluetiful."
Dozens of people commented on the post to ask about the name choice.
One Facebook user wrote, "Really?? Bluetiful?? THAT'S the name chosen?? You take the 2nd yellow and swap if for ANOTHER BLUE and name it some dumb name like that?? Take Cornflower out and give us yellow back."
Another person wrote, "Really Crayola? It's named "blue-tiful" so you had to gender a freakin' crayon?? It's an OBJECT, not a girl! For heaven's sake, at least keep up with the times."
Others think the name is great.
One Facebook user wrote: "This is perfect! When my son was a toddler, he used to say bluetiful instead of beautiful and I thought it was just the cutest thing. This really makes me smile!"
The company said the color "Bluetiful" will be available for purchase on Oct. 24 before the holiday season.