<img height="1" width="1" src="https://www.facebook.com/tr?id=769125799912420&amp;ev=PageView &amp;noscript=1">
About Our People Legal Stuff Careers
Joanna Gaines, Chip Gaines
In this March 29, 2016 photo, Joanna Gaines, left, and Chip Gaines pose for a portrait in New York to promote their home improvement show, "Fixer Upper," on HGTV. (Photo by Brian Ach/Invision/AP)

Target announced it's teaming up with Chip and Joanna Gaines from HGTV's 'Fixer Upper'


If you've ever watched HGTV's "Fixer Upper" and longingly dreamed of buying all things farmhouse, you're in for a treat.

Target announced Tuesday that its partnering with Chip and Joanna Gaines to launch a home and lifestyle brand.

The new brand, Hearth & Hand with Magnolia, will be a Target exclusive and is said to be a partnership that "will last multiple years."

“We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point," Joanna Gaines said in a statement.

The collection will include more than 300 items ranging from home décor to gifts. And Target said most of the items are under $30.

“Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love," said Mark Tritton, Target's executive vice president and chief merchandising officer. "We can’t wait for our guests to enjoy this collection for years to come.”

The new collection is set to launch online and in stores on Nov. 5. Holy Shiplap, that's soon!

Read Comments
Facebook Twitter Instagram Pinterest Linked In List Menu Enlarge Gallery Info Menu Close Angle Down Angle Up Angle Left Angle Right Grid Grid Play Align Left Search Youtube Mail Mail Angle Down Bookmark