Few experiences live up to the hype; for instance, I once thought eating sushi off a person would be "fun" and "exciting." But The "It" experience is one of those rare publicity stunts that is absolutely, 100%, completely awesome.
Located at the corner of Hollywood and Vine in what's normally a very over-priced parking lot, this full-scale replica of Neibolt House is a 5,000 sq. foot haunted house of the highest caliber. Groups of seven are guided by a "Georgie" actor in signature yellow rain coat and flashlight through two stories of nightmares (only after signing a waiver, of course.)
Featuring movie-quality set pieces, animatronics, and yes, clowns, the experience is jump scare city, echoing the horror movie's first-person camera design. Check out the video above for a taste of the 10-15 minute walk-through.
The "It" experience is open now until September 10th from 11am-11pm, and though advanced reservations sold out almost immediately, you can still walk up and wait in the standby line (expect 30 minutes max.)
Keep the Halloween hype train going and check out this video of the art exhibition in LA, and don't forget to watch the movie in theaters this Friday.