Krispy Kreme is celebrating the return of autumn by selling a pumpkin spice doughnut today only.
“We’re ushering in autumn with the return of the popular Pumpkin Spice Original Glazed doughnut for one day only – Friday, Sept. 8,” the company said in a statement on its website.
“Enjoy the transformation of the classic Original Glazed doughnut at participating U.S. Krispy Kreme shops,” the statement continued.
“Enjoy this fall favorite one day only, all day, while supplies last. Celebrate the onset of fall and the one-day return of the Pumpkin Spice Original Glazed by using the hashtag #PumpkinSpiceOG and tagging @krispykreme.”
Some Twitter users on Friday celebrated the treat’s brief existence, vowing to try it before it vanished from Krispy Kreme stores.
I guess I'm going to fall for this Krispy Kreme pumpkin spice doughnut 🍩🤦🏾♂️— 🥇Antorio🥇 (@ANTORlO) September 8, 2017
Fortune on Tuesday reported that Krispy Kreme would sell the item across participating in stores in Canada and the U.S. The news outlet added that it remains unclear why Krispy Kreme chose to offer the pastry for such a limited time.
Krispy Kreme’s move follows similar pumpkin-flavored items from other major food and beverage chains this year.
Starbucks put forth this year’s edition of its pumpkin spice latte, according to Fortune, while Dunkin’ Donuts put out its own version of the drink in addition to other fall-related items.
Forbes reported in 2015 that the pumpkin spice economy – including drinks, food and novelties – was valued at more than $500 million.
Nielsen data at the time, meanwhile, showed that total sales of pumpkin-flavored food, personal and household goods rose dramatically between 2011 and 2015.
The firm reported a 80 percent growth in the sale of such items at U.S. convenience stores and supermarkets during that period, producing over $360 million in sales in 2015.
Krispy Kreme also released a limited edition chocolate version of its signature glazed doughnut last month.
The treat was available for three days in honor of a rare solar eclipse that occurred on Monday, Aug. 21.