Sinclair Broadcast Group's 173 television stations across the country have donated almost $1.45 million to the Harvey Hurricane Relief effort, and it all happened in just three days. $1.35 million dollars came in viewer donations to the Standing Strong for Texas fundraising effort, and another $100,000 was donated by Sinclair.
The funds will be used by the Salvation Army to provide hot meals, drinks, snacks, food boxes, clean up and comfort kits, and monetary donations for replacing clothes and helping to repair homes.
“The outpouring of support and generosity across the country by viewers and employees was beyond expectations,” said Chris Ripley, Sinclair’s CEO and President. “Local broadcast television stations are an integral part of every American community. We had very hard-hit stations ourselves in Corpus Christi and Beaumont, and that devastation spoke to the hearts of all of us at Sinclair. We are extremely proud of our employees who rose to the challenge not only to get behind the relief effort, but to find creative ways to involve other businesses and raise funds; all for the very important cause to help Texas rebuild.”
To ensure continuous coverage to the citizens of Texas, Sinclair’s corporate news team dispatched crews from sister stations in Amarillo, El Paso, Harlingen, Tulsa, Oklahoma City, Pensacola, Mobile, Birmingham, Little Rock, West Palm Beach, Asheville and Las Vegas. When Hurricane Harvey hit Texas, a total of 14 Sinclair stations from in and around the hurricane-affected area joined forces to cover the story. Crews were stationed throughout southeast Texas including at Rockport, Corpus Christi, San Antonio, Austin, Beaumont, and Houston.
While the recovery effort from Hurricane Harvey is still in its early stages, news crews are now also turning their attention to Hurricane Irma. Some are just returning home from Texas to brace for impact and the need for critical information to be delivered from their home stations.
"In a time of crisis the most important role for a local television station is to communicate the critical and potentially life saving information to an audience in real time and all of our newsrooms are equipped to respond at a moments notice for our viewers," said Scott Livingston, Vice President of News for Sinclair. "Our priority now is keeping our viewers aware and safe in Florida, Georgia and South Carolina."
This was the most successful fundraiser run by Sinclair Broadcast Group. Donations are still being accepted at this link, but they are earmarked for Hurricane Harvey Victims. Sinclair is planning on establishing another fundraiser for those left in Irma's wake.
Circa's Kay Angrum talked with Major James Hall from The Salvation Army USA on Friday to discuss Hurricane Harvey relief efforts.
For more information you can call 703-236-9220 or click here to donate.
Hurricane Harvey has devastated Gulf Coast Texas communities. Sinclair Broadcast Group and their local news
organizations have covered the disaster from the very beginning. They witnessed the tragic results, and shared stories of the heroic efforts to save lives.
Now, Sinclair Cares has joined hands with the Salvation Army by Standing Strong for Texas to get families impacted by Harvey the resources and help they desperately need. To make that happen, we need your help! Please donate what you can today. Every dollar will help victims get back on their feet and rebuild their communities.
Sinclair Broadcast Group and its 173 television stations across the country are teaming up with the Salvation Army and "Standing Strong for Texas." They're raising money for Hurricane Harvey relief efforts, and Sinclair Broadcast Group will match total viewer donations collected up to $100,000.
CLICK HERE to donate.