Pop star Taylor Swift on Thursday released the first single off her upcoming new album reputation.
“Look What You Made Me Do” debuted on iTunes and streaming platforms that evening, quickly making Swift’s name trend on social media.
“Honey, I rose up from the dead I do it all the time,” she sings. “I got a list of names and yours is in red, underlined. I check it once, then I check it twice.”
Swift later in the tune says in a voice message, ‘I’m sorry, but the old Taylor can’t come to the phone right now. Why? Oh, ‘cause she’s dead.”
Some Twitter users on Friday praised Swift’s latest creation, while others were more critical of her latest performance.
Taylor Swift is the definition of overrated trash but "I Don't Wanna Live Forever" is top five all time— Black Donaghy (@DarkskinOJ) August 25, 2017
Reputation is Swift’s sixth album overall, and the new song builds anticipation for it before a scheduled Nov. 10 release date.
A clip of the video for “Look What You Made Me Do,” meanwhile, is slated to premiere Friday on ABC’s “Good Morning America.”
Some speculated that Swift’s voice message on her fresh song is a dig at reality television star Kim Kardashian West, and her husband, rapper Kanye West.
Kardashian released audio recordings last year that she said proved Swift authorized a controversial lyric about herself on one of West’s songs.
Others wondered if Swift mocked West’s last tour on the tune by seemingly referring to a floating stage he used live.
“I don’t like your little games,” Swift sings. “Don’t like your titled stage.”
Reputation follows 2014’s 1989, a record that saw Swift deliver seven hit singles en route to three Grammy victories, including one for album of the year.
The album served as a launching pad for Swift’s worldwide tour afterwards, an event that featured guest appearances by other major singers like Justin Timberlake and John Legend.
The Associated Press contributed to this report.