If you’re a musician in 2017 searching for a collaborator through Craigslist or bulletin board ads in your local coffee shop, then according to the creators of a new hook-up app for musical artists, you are looking for love in all the wrong places.
It's called Treble, and it just launched this summer. We met with co-founder and CEO Matt Bond at his startup’s scrappy Brooklyn office-apartment to talk about how he’s trying to update the music industry’s social game.
"Every facet of making music has evolved except for the way that artists are able to connect and network officially," he told Circa.
Treble is more of a LinkedIn than a Tinder, the ex-branding professional explained, saying that user profiles on the app are like creative "resumes" where content from an artist's SoundCloud, YouTube, Instagram and other creative social networking platforms live all in one place.
Here's how the networking happens: If you need a drummer, you make a listing that says you're seeking one. Anyone interested can search for your listing and respond. Likewise, if you're a drummer available for collaborations, you can make a listing for that, too.
Since there's no real way to message a user unsolicited, Bond said Treble won't be a place where coveted musicians are pestered with spammy requests to jam if they're not in the market for them.
Beyond searching listings, you can browse through Treble's artist community in the Discovery section of the app, what Bond likens to a "music-streaming experience but specifically designed to connect the people behind the music."
More than just offering a place to go to discover potential musical collaborators, the Treble team has put early manpower toward recruiting talent to the platform in hopes of making it the place to go to discover potential collaborators.
"It doesn't matter how beautiful the app is ... If you go on the platform and you can't find incredible talent, then why are you on there to begin with," said Bond.
Treble is only available on iPhone and iPad to start but has garnered more than 4,000 users, with an Android version still on the way.