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Taylor Swift just announced her new album

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Updated August 23, 2017 01:14 PM EDT

Taylor Swift just announced her new album on Twitter.

The pop icon’s upcoming album, “reputation,” will drop on Nov. 10.

Swift also announced that the first single from the album would debut Thursday.

The pop star additionally shared the cover art from her next album, a black and white image of herself over a backdrop of newspaper covers reading "Taylor Swift" repeatedly.

Swift scrubbed her social media profiles clean last Friday, leaving her millions of Facebook, Instagram and Twitter fans without any of her feeds to follow.

The musician began posting a series of three videos Monday, however, with each clip gradually revealing more of a snake to viewers.

The imagery seeming referenced Swift's feud with rapper Kayne West and his wife, reality television star Kim Kardashian West, last year.

Kardashian West last year claimed Swift knew about a controversial song lyric West released about her beforehand, leading many social media users to post snake emojis at the singer.

Swift new album will be her sixth studio effort and her latest following 2014's "1989," which she also teased in a series of online hints before its release.

Fans received cryptic hints from Swift before the release of "1989" involving polaroid photos, an album which ultimately saw the performer gravitate away from country music and towards pop instead.

Updated August 23, 2017 10:07 AM EDT

Taylor Swift shared another video on Twitter and Instagram on Wednesday.

Wednesday's video confirmed suspicions that it was a snake featured in the videos she previously shared on Monday and Tuesday, but questions remain about the reason behind the videos.

Some think the videos are a sign Swift is getting ready to release her new album.

Others think the snake represents the theme of her album.

Updated August 23, 2017 09:24 AM EDT

Taylor Swift is expected to release new music on Friday, Variety reported, citing "multiple sources."

Variety reported that Swift will debut the first single from her new album on Friday, but could "surprise everyone and drop the entire album."

The publication noted that the singer is "rumored" to be debuting the music video for her new single at the MTV Video Music Awards on Sunday.

Updated August 22, 2017 11:09 AM EDT

Taylor Swift shared another cryptic video Tuesday on Twitter and Instagram.

The video Swift posted Tuesday is very similar to the one she shared on Monday, but Monday's clip was 10 seconds long and Tuesday's is 20 seconds long.

Updated August 21, 2017 11:13 AM EDT

Taylor Swift tweeted for the first time Monday since her social media accounts were wiped clean on Friday, and the internet is trying to make sense of the cryptic video.

The same video appeared on the singer's Instagram.

The posts caught social media by surprise.

The 10-second clip shows a tentacle-like object writhing and slithering as the image fades in and out in bursts of static.

Twitter users on Monday began debating what the mysterious clip could reference, with some speculating it means new music is coming from Swift.

Other people on the social media platform wondered if Swift’s social media accounts had been hacked.

Many Twitter users commented that the subject of the clip resembled some kind of animal, with popular choices including a dragon or a snake.

People on the social media platform additionally wondered if the clip is a subtle reference to past remarks from rapper Kayne West and his wife, reality television star Kim Kardashian.

Kardashian told GQ in July 2016 that Swift “approved” an infamous line about her in West’s song “Famous” released that year.

“I feel like me and Taylor might still have sex,” West rapped in the song. “Why? I made that b---h famous.”

Swift denied authorizing the controversial line before the song’s release, also deeming it as offensive and derogatory.

Kardashian then tweeted on July 17, 2016, mentioning it was National Snake Day and encouraging her Twitter followers to visit her Snapchat account.

The reality star then posted a series of videos showing West on the phone with Swift, with the latter signing off on the line as “a compliment kind of.”

“If people ask me about it, I’ll tell them, ‘Oh, he called me beforehand to tell me about it,” she said in the footage.

Swift later said she did not expect West to call her a “b---h” during the song and she did not hear the tune as promised.

“Being falsely painted as a liar when I was never given the full story or played any part of the song is character assassination,” she said on social media.

“I would very much like to be excluded from this narrative, one that I have never asked to be a part of, since 2009.”

This is not a drill.

Taylor Swift’s social media accounts and websites were wiped clean on Friday, raising speculation that the singer is going to release new music soon.

Swift appears to have removed all of her avatar photos from her social media accounts and unfollowed all her followers on social media.

On top of that, Swift's Instagram feed which has more than 100 million followers, is now wiped clean.

Taylor Swift has consistently released a new album every two years since her self-titled 2006 debut. Swift fans are anxiously waiting since it has now been over two years since her last one.

Some fans think this is a indication that she will release new music soon.

The news of Taylor Swift blacking out on social media has sparked a lot of attention.

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Friday marks the three-year anniversary of the release of "Shake It Off," and the announcement of Taylor's last album, 1989.

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