Popular artificial intelligence program FaceApp pulled its "ethnicity filters" that transformed users into different races, including Caucasian, Asian, Indian or Black, after an explosion of controversy.
FaceApp's CEO Yaroslav Goncharov confirmed to Cosmopolitan that the filters "will be removed in the next few hours."
It didn't take long for FaceApp's latest filters to experience backlash and allegations of racism. The app, which initially became famous for its features that allow users to edit images to look older or young, launched its now-pulled filters on Wednesday.
The company, however, defended its technology, claiming that the "ethnicity change filters" were "designed to be equal in all aspects."
“They don’t have any positive or negative connotations associated with them. They are even represented by the same icon. In addition to that, the list of those filters is shuffled for every photo, so each user sees them in a different order.”