Are you ready for the return of an old favorite?
MTV President Chris McCarthy has announced that the channel is bringing back "Total Request Live," a music-video television show that ran between 1998 and 2008. McCarthy said the show is set to return to air on in October, once the construction on the show's brand new studio in Times Square is completed. McCarthy said he believes the return of "TRL" will be a signal of the channel's return to prominence, according to The New York Times.
Total Request Live coming back to MTV is proof that 90's nostalgia knows no limits.— James King (@JamesKingComedy) July 30, 2017
Analysts, however, are skeptical that MTV can return to the forefront of pop culture, citing the volatility of the millennial demographic, an audience that's constantly monitoring social media platforms.
“Looking at it month to month, week to week, you could see some early winds, but there’s heavy skepticism of a multiyear recovery,” MoffettNathanson Research Analyst Michael Nathanson told the Times.
McCarthy, however, is feeling confident.
“I see that math, I see the shows we are about to green-light, I see that landscape for the next few months — we’re stable,” he said. “How do I know that? I could be wrong, but I haven’t missed an estimate in the 12 years I’ve been doing TV,” said McCarthy.