Once a casual esports fan, Noah Whinston has worked for almost two years to take his esports organization to a top level, with fans all over the country and globe. With several partners and sponsors, the Immortals are now a very recognizable name in the esports community.
And Whinston has done this while only being 22 years old.
During his time as a student at Northwestern University, Whinston was not satisfied with the organizations that were in place. He felt that none of the teams were doing quite enough to allow him to fully become dedicated as a fan. It was then that he decided to take matters into his own capable hands.
Whinston's background in analytics and data-based betting in sports brought him success when he carried it over into esports. After meeting others in the industry who expressed interest in starting their own team, the plan was put into action. Immortals was founded in September 2015 after the acquisition of Team 8, a former roster with a spot in the North American LCS for League of Legends. Shortly after, Whinston dropped out of Northwestern and moved to Los Angeles.
Since then, Whinston and the Immortals have expanded into other games, with rosters in "CS:GO," "Super Smash Bros." and "Vainglory." The team will also represent the city of Los Angeles in the soon-to-launch Overwatch League. It is among the first seven teams to be announced, and the team plans on building as much of a fan base as much as possible in the area.
The recent partnership with AEG Worldwide, owners of L.A. Live and the Staples Center, should assist with this. Whinston secured this relationship with the help of Steve Kaplan, co-owner of the Memphis Grizzlies and an investor in the Immortals brand as well. With this, Whinston plans to host a series of live events that will help to create more of a connection between fans and the teams.
Though Immortals has only existed for less than 2 years, Whinston has dedicated his time to growing it into a premier, top-tier brand in the competitive gaming world. With their "League of Legends" and "Counter-Strike" teams performing extremely well right now, it's no wonder that Whinston has found himself placed on Forbes "30 Under 30" list for gaming. It seems the team and Whinston himself are both hitting stride right now. Only time will tell how the Immortals will thrive in years to come.
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