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Trump vowed 'America will be first again' as his 'Made In America' campaign kicked off

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Updated July 17, 2017 04:27 PM EDT

President Trump on Monday vowed "America will be first again" in the global economy as the White House launched a new messaging campaign celebrating U.S. businesses, products and workers.

"America will be first again," he said at the White House. "We will once again rediscover our heritage as a manufacturing nation. It will restore the bonds of kinship between our citizens and our communities."

"We must protect our industry," Trump added. "Much of that comes at the border. We're going to end up having a level-playing field. If the playing field were slanted a little bit toward us, I would accept that also."

"American workers, farmers and innovators are really the best in the world. When we purchase products made in the U.S., the profits stay here, the revenue stays here, and the jobs, maybe most importantly of all, stay right here in the US of A."

Trump also reiterated his pledge to repeal and replace Obamacare amid struggles to get enough Republican votes to pass legislation for that goal.

"Every element of it is bad," he said of Obamacare. "The insurance companies, by the way, are fleeing. We need to repeal Obamacare."

"We are going to replace it with something phenomenal, something far, far better. We're getting it together and we're going to make it happen."

The White House on Monday announced it is launching a “Made In America” campaign designed to refocus attention on Trump's agenda.

"The White House is highlighting and celebrating each state's effort and commitment to American made products by bringing in and showing off products from all 50 states that are made and produced in the United States," it said in a statement.

"The Trump Administration is honoring the incredible workers and companies who make "Made in America" the world standard for quality and craftsmanship," the White House added. "President Trump knows that America first means putting American workers first."

The White House then listed one American-made product from a company in each of the 50 states, spotlighting "flags from National Capital Flag Company of Virginia," for example.

The Wall Street Journal reported Monday that Trump will kick off the three-week initiative by spotlighting locally made products from across the nation.

A White House official said the product highlights will continue through this week before turning to U.S. jobs and workers next week.

The Journal’s source added that the third week of the messaging campaign will concern the “American dream.”

Our affiliate WJLA reported Monday that Trump will make a proclamation on the importance of producing goods in America this Wednesday.

Trump will also reportedly travel to Virginia this Saturday for the commissioning of the USS Gerald R. Ford, a new aircraft carrier.

Some Twitter users on Monday criticized the campaign over the Trump family’s business interests overseas.

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Trump is reportedly touring a display of American-made products inside the White House and on the South Lawn to jump start the themed program Monday.

The president will also reportedly restate his administration’s pledge to boost American-made products and the companies and workers who create them.

White House Press Secretary Sean Spicer told the Journal the ultimate goal is setting the table for tax reform.

“As we get into August, we’ll be talking more specifically about tax reform,” he said. “This definitely starts that process.”

Democratic National Committee spokesman Daniel Wessel said in a statement Monday that the “Made In America” idea is “the epitome of President Trump’s hypocrisy.”

“Instead of lecturing us, Trump should try setting an example,” he said, according to The Hill.

“[Trump is putting] his own interests and profits ahead of those of American businesses and workers,” Wessel added.

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“Trump says we need to make more products here in America, but he outsources his own products and Ivanka Trump makes her own products exclusively in foreign factories.”

President Trump repeatedly pledged to implement an “America First” policy on global trade and economics during his 2016 election campaign.

The president and his daughter Ivanka Trump, however, have faced recurring criticism for conducting some of their business overseas.

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