Andrew Rosener, founder and CEO of Media Options, helped broker the deal to put x.com back in the pocket of Elon Musk. Though he couldn’t comment on the price of the deal, he told Circa that x.com is one of only three single-letter .com domains in existence today, and the site is anchored by "the most valuable letter."
"As a domain geek, this is the pinnacle. There is no better domain," said Rosener.
In 1993, The Internet Corporation for Assigned Names and Numbers (ICANN) banned the registration of single-character .com domain names; x.com, q.com and z.com were the only sites grandfathered in.
Z.com sold in 2014 for $6.7 million, roughly half of what sex.com, the largest domain sale to date at $13 million, sold for in 2010.
The private sale of x.com could be disclosed in the months to come, at which time we’ll know for sure just how much the billionaire's new site put him back.
Elon Musk has another new, multi-million dollar tech project -- and this one's all about space, too! Well, white space. Like a blank page. A blank webpage, actually.
Elon Musk has launched x.com, a website that appears to be nothing more than a tiny, left-top justified letter "x."
The Tesla and SpaceX boss announced early Friday morning on Twitter that his new site was live, sarcastically calling it a little "verbose." That tweet came some days after Musk posted that PayPal had agreed to sell him back the domain name he once owned, formally attached to Musk's X.com online payment company that PayPal acquired in 2001. The buy-back of the x.com domain, analysts have figured, may have cost Musk upwards of $10 million.
Excited to announce the launch of https://t.co/J6TuRWIQAA! It's a little verbose right now, but that will be fixed tomorrow.— Elon Musk (@elonmusk) July 14, 2017
Sounds like a lot of money for an empty website, but of course the current content on the site (or lack of) is likely a temporary gag. And seeing as X.com's entire HTML code could probably fit in one of the loopy tweets Musk has now garnered a reputation for shooting out around 2 AM PST, the multi-CEO could have whipped it up in 3 minutes without having to put down his nightly glass of red wine.
A little red wine, vintage record, some Ambien ... and magic!— Elon Musk (@elonmusk) June 7, 2017
Musk said in several tweets Friday morning that the site will look different "tomorrow." So we'll all have to check back in later to see if Musk indeed has a legit site to launch or whether he's just burning money to get some precious lols on Twitter.