The organizers of the Women's March are returning to the streets on Friday as a direct response to a controversial advertisement released by the National Rifle Association in April. Activists and protesters are expected to walk 18 miles from the NRA's Fairfax, VA headquarters to the Department of Justice in downtown Washington, D.C.
"Recent actions of the NRA demonstrate not only a disregard for the lives of black and brown people in America, but appear to be a direct endorsement of violence against women, our families and our communities for exercising our constitutional right to protest," the organizers told the DCist.
In "The Violence of Lies," right-wing media personality Dana Loesch attacks the left for using media to "assassinate real news" and to repeat false narratives in efforts to rally people to "smash windows, burn cars, shut down interstates and airports, bully and terrorize the law-abiding." Loesch claimed that the left exudes this behavior until "the police to do their jobs and stop the madness."
She continued, "The only way we stop this, the only way we save our country and our freedom is to fight this violence of lies with a clenched fist of truth."
Following the NRA's ad, Tamila D. Mallory, a co-organizer of the Women's March, released an open letter to NRA CEO Wayne LaPierre describing it as a "a direct attack on people of color, progressives and anyone who exercises their First Amendment right to protest."
And the video ignited condemnation from those on social media, including activist Deray McKesson.
In conjunction with the non-violent demonstration, the Women's March organized a crowdfunding website in which contributes "will go towards water, food, security and other logistics to ensure an effective mobilization."
As of Friday afternoon, 91 percent of the $100,000 goal was reached.