Looking for a way to get that caffeine buzz quicker? A new "snortable chocolate" powder is being marketed as a "drug-free way to get a buzz."
But Sen. Chuck Schumer (D-N.Y.) is not in love with the coco and is pushing for the Food and Drug Administration (FDA) to investigate "snortable chocolate" products like Coco Loko.
Coco Loko is a product that looks like a jar of hot chocolate mix, but is cut to enhance cacao's effects, according to U.S. News & World Report. Several news reports have noted that Coco Loko also includes several common energy drink ingredients. Manufacturer Legal Lean's website promises the product will give users a rush of "motivation that is great for party goers to dance the night away without a crash." Although it has not been approved by the FDA, the product sells for $24.99 and comes in tins which have about 10 servings.
Chocolate lovers on social media say they're curious to try out a new way to get their coco fix.
Others want to keep their chocolate the way it is.
Wtf kind of world do we live in where people snort chocolate. Don't waste my sweet sugary love, you jack holes.— Micaiah Sawyer (@micaiahsawyer) July 10, 2017
Some people who reviewed Coco Loko on YouTube said they weren't too impressed with the "euphoric rush."
In a letter to the FDA, Schumer argued that there are too many unanswered questions about this seemingly innocent product and said it has "no clear health value."
"I can't think of a single parent who thinks it is a good idea for their children to be snorting over-the-counter stimulants up their noses," Schumer said in a statement on Monday.
In a statement, Peter Cassell, a spokesman for the FDA said the agency is "not prepared to issue a determination regarding whether and how this product is subject to FDA jurisdiction at this time."
It's unclear whether Coco Loko would be regulated as a food or drug product.
Schumer says he sees it has a drug.
"This product is like cocaine on training wheels," he said in a statement on Monday, warning his constituents that the product would soon make it's way to grocery stores.
"This is not real chocolate. But guess what? It’ll be on the candy shelves,” he said in an interview.
The founder of Legal Lean Co., Nick Anderson, has said he hasn't consulted any medical professionals about the product, but believes it is safe.
"There's really no negative publicity, so I felt we're good to go," he told ABC's "Good Morning America" on Thursday.
So far, doctors have said it's unclear what the effects of inhaling chocolate may be.
Now, some people say they're trying to get their hands on the Coco before it's too late.
Bishah is trying to get me to buy some Coco loko😂😭 before they take off the market🤦♂️— Boston_marvin (@Boston_Marvin) July 10, 2017
The Associated Press contributed to this report.