Instagram on Thursday announced two new tools it is introducing to combat offensive comments and spam on the social media platform.
“Today, we’re introducing two new tools to help keep Instagram a safe place for self-expression – a filter to block certain offensive comments and a spam filter in nine languages,” CEO and co-founder Kevin Systrom said in a post on the tech company’s blog.
“We believe that using machine learning to build tools to safeguard self-expression is an important step in fostering more inclusive, kinder communities,” he added.
“Our work is far from finished and perfect, but I hope we’re helping you feel safer and more welcome on Instagram.”
Some Twitter users on Thursday noted that the pair of tools rely on artificial intelligence (AI) driven by algorithms in the social media service.
Other people on the social media platform voiced dislike for the two new features of Instagram’s platform.
The first new feature reportedly blocks offensive comments, such as harassment or explicitly sexual content, on both live videos and user posts.
Users will also purportedly still have the ability to delete, report or turn off comments that bother them.
Flagged comments are hidden from all users save for the person who made the comment, helping stop users from circumnavigating the filter.
“We’ll launch this comment filter in English first, but will offer it in more languages over time,” Systrom said.
The spam filter, meanwhile, reportedly eliminates “obvious spam” in comments by blocking it from live videos and users posts.
The tool will purportedly scrub spam in English, Spanish, Portuguese, Arabic, French, German, Russian, Japanese and Chinese.