Starting this summer, Circa and Emmy Nominated Host, Shira Lazar of What's Trending will team up for a new series called "Circa Pop Live with Shira Lazar."
“I could not be more excited to take the What’s Trending brand to the next level with an innovative media partner who has amazing cross platform reach,” said What’s Trending CEO and On-Air personality Shira Lazar.
The series will "offer a comedic take on pop culture as well as national and international news on Circa.com and Circa’s Pop Culture Facebook channel," according to the press release. Lazar will also assist Circa's pop culture channel to "broaden original programming and facilitate compelling interactive conversations with high-profile guests."
“We believe that having Shira on board will increase our audience interest exponentially overnight and improve our millennial pop culture content instantaneously. We are thrilled to start this partnership,” said Rob Dixter, Circa’s Managing Editor.
What's Trending is an Emmy-nominated media company with over 2 million followers and over 146 million YouTube views. The company has also partnered with musical.ly, Comcast Watchable, Verifone, Daily Motion and Virgin America in the past.