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In this Jan. 16, 2015, photo, a coach draws up a play during an NBA Development League basketball game between the Reno Bighorns and Westchester Knicks in Santa Cruz, Calif. With 17 of 30 NBA franchises affiliated with one lower-tier club now, the expanding partnerships are allowing the D-League to become a melting pot for innovation.(AP Photo/Marcio Jose Sanchez)

The NBA has rebranded its farm system as the G League



The National Basketball Association (NBA) announced Tuesday that its farm system has a new name.

The NBA’s Development League, formerly known as the D-League, will now be called the G League, with the “G” standing for Gatorade.

“This is a pivotal moment for the NBA G League,” NBA G League President Malcom Turner said in a press release.

“The league is experiencing unprecedented success both on and off the court, and our partnership with Gatorade is helping to drive momentum and create exciting opportunities for innovation, sports performance and player development," he added.

The G League will reportedly feature 26 teams starting with the 2017-2018 season, with 22 owned and operated by NBA franchises.

The farm system’s official Twitter account also posted a map of the organization’s teams, which features four new outfits since last season.

Darren Rovell, an ESPN sports business reporter, also tweeted out the G League’s new logo, which features prominent Gatorade branding.

The Canton Charge, which is the G League affiliate of the Cleveland Cavaliers, also celebrated the change on Twitter.

MLive.com reported that Tuesday’s reveal followed the NBA's announcement last February that it had signed a multi-year corporate sponsorship deal with Gatorade.

The agreement reportedly marks the first time a U.S. professional sports league named an entitlement partner.

Nearly 500 basketball players have graduated from the G League to the NBA since 2001.

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