After 41 years, McDonald's nixed its sponsorship with the Olympics. In a joint statement on Friday, the fast-food franchised said the move was part of an overall reevaluation of itself, according to USA Today.
“As part of our global growth plan, we are reconsidering all aspects of our business and have made this decision in cooperation with the IOC to focus on different priorities,” said McDonald’s global chief marketing officer Silvia Lagnado.
WATCH | The McDonald's-Olympic partnership is no more.
The end is effective immediately, as apparent by McDonald's absence from the list of sponsors on the IOC website.
McDonald's unofficial partnership with the Olympics began when the Golden Arches airlifted hamburgers to homesick athletes at the Grenoble Winter Olympics. It wasn't until 1976 at the Montreal summer games when McDonald's officially signed on to the Olympics as a sponsor.
Eight years later, the two built the McDonald's Olympic Swim Stadium for the LA summer games.
"We have mutually agreed with McDonald’s to part ways. I would like to thank our friends at McDonald’s on behalf of the IOC for the commitment the company has shown to the Olympic Movement over many decades," said Timo Lumme, managing director of IOC's television and marketing service.