WATCH: When we asked the people who had been standing in line for over an hour when they first started eating Nutella, most said since birth.
Lots of people clearly love it and now there's a cafe solely dedicated to it.
Also, Nutella wants to put to rest a rumor about consumption of the tasty treat they say is completely false. More HERE.
Still craving chocolate? Take a look at this recent Circa.com story filed from Las Vegas.