Ben & Jerry's, the beloved Vermont-based ice cream known for its punny flavor names, announced a pledge on Thursday that it will not sell same-flavored scoops of ice cream to patrons in Australia until the country legalizes same-sex marriage, Huffington Post reported.
The so-called ice cream ban will affect 26 stores across the nation.
“We are proud to be standing alongside The Equality Campaign to continue the fight for marriage equality in Australia,” Imogen Rugg, Ben & Jerry’s Australia spokesperson, said in a statement to HuffPost. “Ben & Jerry’s has a long and proud history of commitment to social justice, including LGBTQI rights and marriage equality. This commitment is grounded in our company’s core values and an unshakable belief that everyone deserves full and equal civil rights.”
Ben & Jerry's push for global equality echoes what's already felt by the majority of Australians. Roughly 70 percent of Aussies support same-sex marriage, and the push for marriage equality is already a part of an ongoing national conversation.
In addition to the same-flavored scoops, the ice cream franchise has also established a postal system across its Australian stories where customers can write messages advocating for the legalization of same-sex marriage.
Ben & Jerry's has long been supporters of LGBTQ equality. In 2015, after the Supreme Court upheld the constitutionality of same-sex marriage, the company renamed its Chocolate Chip Cookie Dough flavor to "I Dough, I Dough."
The company made a similar move in 2012 in the UK when it remained its "Oh! My! Apple Pie!" to "Apple-y Ever After!"