WATCH | About two years ago, Gwyneth Paltrow made headlines after writing about getting her vagina steamed on her lifestyle website, Goop. Last year, the Kardashians opened up about getting laser tightening treatment down there, bringing more attention to the world of "revagination" treatments.
So what exactly are these spa treatments? The most common procedures at VSPOT MediSpa in New York City include steaming, laser tightening, 24-karat gold wax and something called the O-shot, which is a procedure that injects the client's blood plasma into the vagina. The treatments can cost anywhere from a few hundred dollars to more than $1,000.
Cindy Barshop, founder of VSPOT and a former cast member from "The Real Housewives of New York City," started this business in early 2016 with the intent of helping women feel more open about their sexuality.
"We have hundreds of people who come to the VSPOT for a variety of different reasons," Barshop said. "From younger women to enhance orgasms and older women who are going through menopause and have dryness, painful sex, or women that have just given birth and want to tighten the vaginal canal."
V-steam borrows from an ancient Korean practice of sitting above a steaming pot of herbal water. It's thought to aid circulation, relaxation of pelvic muscles and nourishment of vaginal tissues.
This treatment involves an injection of one's own blood plasma into the vagina to enhance orgasm during intercourse.
This looked a little scarier -- a laser rod is inserted into the vaginal canal to tighten it and increase lubrication. Barshop says it's completely pain-free.
24-karat gold wax
"We also do a 24-karat gold wax for the bikini area with an LED facial -- vagacial," Barshop said. The gold flake-infused wax evidently helps reduce inflammation after waxing.
"As a woman, sometimes maybe you have a little bit of trouble being turned on or being a little bit more aroused," said Jenna Bickelmann, 32, who regularly visits VSPOT for O-shots. "It definitely makes the orgasm more intense."
WATCH | When doctors first invented the vibrator in the 1860s, they didn’t exactly intend for it to get dolled up and end up in adult stores in 2017.
But they'll be glad to know the way it's used has not changed at all.