Well, someone thinks that there's a market for a couture boomerang.
Chanel is under fire after including a $1,325 boomerang in its collection of new spring and summer accessories, the BBC reports.
The product, described as a black wood-and-resin, sports the brand's iconic double C logo.
Members of Australia's Indigenous community are accusing the luxury brand of cultural appropriation. "It's simply a misappropriation of aboriginal culture," the chief executive of the Indigenous Arts Code says.
And it's no surprise it picked up the attention of the Twittersphere.
Where's👏my 👏Chanel👏coolamon👏⁉️ https://t.co/GFRMWrxejJ— alisonwhittakergold (@AJ_Whittaker) May 15, 2017
Luxury brands can me so dumb sometimes. Why would I want a (Chanel) boomerang? What's next, a Chanel Monkey?— Alberto de Castro (@albertdcastro) May 16, 2017
The boomerang is a cultural artifact of Indigenous Australians.
Makeup mogul Jeffree Star tweeted a photo showing off the Chanel boomerang.
The designer house apologized, saying respect is one of the company's core values. But the company would not say whether it would be withdrawn from sale.
"Chanel is extremely committed to respecting all cultures, and deeply regrets that some may have felt offended," read the fashion house's statement.
But not everyone finds it offensive.
Ppl need 2 calm down cause wealthy ppl buy stupid crap all the time. Plus if I had the💰 2 get a Chanel boomerang I would in a heart beat.— blood crystal🥀🕷 (@bloodcrystal1) May 16, 2017
When I was younger I had a boomerang to play, $2000 is just ridiculous but it's crazy to be offended, people get upset over anything!!— Julie McClelland (@xJulieM) May 16, 2017
The 2017 sporswear collection also includes a tennis racket ($1,550), black-and-white tennis balls ($475), beach racket and balls ($3,350).
We're betting the boomerang is one designer fashion the company may not want to come back.