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Oreo is holding a contest for new flavor ideas. Social media is having a field day.

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Despite its original cookies being delicious enough, Oreo is always looking for ways to try and outdo themselves. Sometimes it goes well, sometimes it doesn't (looking at you Sweidsh Fish Oreos). 

But no the cookie company is putting the power in the fans' hands, running a contest where consumers can submit their flavor ideas for consideration. Oreo will create and sell the three finalist flavors. The first-place winner will get $500,000 and win a trip to New York City. 

This waffle-flavored idea is getting some traction on Instagram. 

Some fruity flavors have also been suggested. 

This fan suggested a cross-company collaboration. 

This looks good.

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