Dove's "real beauty" campaign seems to have hit a bit of a snag.
The beauty product company is being mocked on social media for an ad that depicts its bottles as being different shapes and sizes, just like the different shapes and sizes of human bodies, CBS News reported.
Since the commercial for the campaign launched, it has become something of a meme.
WATCH | Here's Dove's body-type bottle commercial.
Some mocked Dove for trying to solve social issues in advertisements.
Others began comparing Dove's bodies to some... less realistic body types.
Can someone come over and help me measure my butt so I know which dove body wash to buy— Anna Fitzpatrick (@bananafitz) May 8, 2017
Others were confused about which products they should purchase.