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FILE - In this Tuesday, Oct. 13, 2015, file photo, the Twitter logo appears on a phone post on the floor of the New York Stock Exchange. Twitter Inc. reports financial results Wednesday, Feb. 10, 2016. (AP Photo/Richard Drew, File)

Twitter wasn't having the Sunny Co. Clothing bathing suit photo. Not one bit.


Alright, internet. Make up your mind. 

A swimsuit company called Sunny Co. Clothing ran a promotion on Instagram that proved to be uber popular. If a user shared a photo of a woman wearing a bathing suit called the Pamela Sunny Suit and tagged the company, they'd receive a voucher for a free suit. 

Sounds pretty great right? Well, Instagram thought so.

The photo has been shared more than 336,000 times. 

This is the internet. And the internet hates things. 

If one portion of the online community loves something, another has to tear it to shreds. 

So naturally, Twitter's user base, which is generally pretty sarcastic, began churning out some pretty fiery takes on the promotion, pointing out that multiple women were going to show up to the beach or the pool wearing the same garment. 

A deluge of hate began, and soon Twitter was flooded with anti-suit memes.

Even Olympic gymnast Simone Biles was sick of the suit. 

Twitter wasn't having the Sunny Co. Clothing bathing suit photo. Not one bit.

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