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FILE - In this Thursday, Aug. 18, 2016, file photo, a Pepsi truck delivers products to vendors at the Illinois State Fair in Springfield, Ill. PepsiCo reports financial results Thursday, Sept. 29, 2016. (AP Photo/Seth Perlman, File)

Kendall Jenner, this is what would really happen if people used Pepsi to build peace


It's the decades-old debate: Coke or Pepsi?

Well, thanks to the controversial ad featuring Kendall Jenner -- the one in which she infamously handed a Pepsi can to an armed police officer -- the New York-based company certainly dominated headlines in recent weeks, but, perhaps, not for the best reasons. 

That inspired a man identified as Vito Gesualdi to test out Jenner's Pepsi for peace theory at the violent protests that erupted in Berkeley, Calif., in April.

Berkeley Protesters Take the Pepsi Challenge

WATCH | Let's just say, Gesauldi had a much different experience than Jenner.

After traveling to a Target to purchase the goods, Gesualdi made his way to one protest where he was initially denied entrance to the event.

"Well, I've just experienced a major setback in that the cops do not want me to bring a backpack of Pepsi cola," Gesauldi explained in the video. "They say that they can be used as projectiles."

Fortunately, Gesauldi was able to bring his stash of Pepsi cans into another protest featuring left-wing activists and far-right political agitators. 

It didn't take long for violence to erupt. 

"Oh my god I got to bridge the divide," Gesauldi said as he ran towards a smoke-filled area. 

He soon discovered, however, that Pepsi wasn't going to act as the source of unity he had so desperately desired it to.

"This is never going to work. I'm never going to bring this country together," Gesauldi said after several police officers denied his Pepsi offer.

In some cases, even, Gesauldi's Pepsi cans were used as projectiles--further affirming that the soda can doesn't have the power to heal divided wounds. 

In other cases, protesters welcomed the free beverages. Two guys even high-fived as they shared a can. The moment, though, was wrecked after they accidentally dropped the can on the ground.

"That's the trick of the new generation, man," Gesauldi said.

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