ADVERTISEMENT
About Our People Legal Stuff
AP_17108787484882.jpg
FILE - In this Monday, April 17, 2017, file photo, runners head to the finish line in the 121st Boston Marathon in Boston. Adidas has apologized for sending out a marketing email using an unfortunate choice of words to praise customers who completed the Boston Marathon on Monday. The subject line of the email sent Tuesday by Adidas Running read: "Congrats, you survived the Boston Marathon!" (AP Photo/Elise Amendola, File)

Adidas issued an apology after congratulating runners for 'surviving' the Boston Marathon

Actions

0

Adidas is the latest company to experience a PR slip-up. On Tuesday, sports retailer issued an apology after it had sent an email to Boston Marathon runners congratulating on "surviving" the race, USA Today reported. The email, which seemed to entice finishers with Adidas-Boston Marathon gear, came three years after the Boston Marathon bombings, which killed three and injured more than 200.

SMH.

After the Internet annihilated the company, Adidas said it was "incredibly sorry."

"Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world. Every year we’re reminded of the hope and of the running community at this event."

Two Russian bombers reportedly flew near Alaska's coast for the second straight day

WATCH | For more news you need, check out 60.

Comments
Read Comments
Comments
ADVERTISEMENT
Facebook Twitter Instagram Pinterest Linked In List Menu Enlarge Gallery Info Menu Close Angle Down Angle Up Angle Left Angle Right Grid Grid Play Align Left Search Youtube Mail Mail Angle Down Bookmark