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FILE - In this Monday, April 17, 2017, file photo, runners head to the finish line in the 121st Boston Marathon in Boston. Adidas has apologized for sending out a marketing email using an unfortunate choice of words to praise customers who completed the Boston Marathon on Monday. The subject line of the email sent Tuesday by Adidas Running read: "Congrats, you survived the Boston Marathon!" (AP Photo/Elise Amendola, File)

Adidas issued an apology after congratulating runners for 'surviving' the Boston Marathon


Adidas is the latest company to experience a PR slip-up. On Tuesday, sports retailer issued an apology after it had sent an email to Boston Marathon runners congratulating on "surviving" the race, USA Today reported. The email, which seemed to entice finishers with Adidas-Boston Marathon gear, came three years after the Boston Marathon bombings, which killed three and injured more than 200.


After the Internet annihilated the company, Adidas said it was "incredibly sorry."

"Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world. Every year we’re reminded of the hope and of the running community at this event."

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