India and Snapchat are not getting along right now.
Last week, documents showed a former Snap Inc. employee's plans to expand the app into India were shot down. According to the former employee, Anthony Pompliano, CEO Evan Spiegl said Snapchat was "only for rich people" and he didn't want to "expand into poor countries like India and Spain."
Snapchat dismissed the claim as "ridiculous" and said the words were written "by a disgruntled former employee." Pompliano only worked for three weeks before getting fired.
But, as CNN reports, many Indians haven't been quick to forgive Snap.
#BoycottSnapchat trended after the documents went public.
Obviously Snapchat is for everyone! ... We are grateful for our Snapchat community in India and around the world.
The campaign also included a slew of one-star reviews on the App Store and Google Play Store, dropping Snapchat's average to just 1.5 stars, The Daily Beast reports.
Snap Inc. insisted the comments were in dispute.
Snapchat also tweeted out supporters' insistence that Spiegl was innocent.
It also linked to a story encouraging readers to "learn the truth."
Snap Inc. went public earlier this year, but its shares have fallen more than 15 percent since its first day.