Here's a startling statistic: Nearly 1,500 plastic water bottles end up in landfills and the ocean every second.
But that may soon change, thanks to the environmentally conscious efforts of London-based Skipping Rocks Lab, which has successfully crowdfunded their next big move. The company designed and tested the water bottle of the future--an edible, drinkable, and compostable bubble, known as Ooho!
The seemingly puzzling product uses a chemical extracted from seaweed to construct its membrane, according to the company's website. And, just like a piece of fruit, the water bubble is also biodegradable.
By doing this, the company claims it can stop the nearly one billion plastic bottles that reach the ocean every year as well as stopping the 300 million kg of CO2 from being emitted.
Based on its crowdsourcing campaign, Skipping Rocks Lab is well on its way to making Ooho! a product of the future. It boasts nearly 800 investors and raised close to 1 million dollars.
The company has already begun distributing its product throughout various small pop-up stores in London. But it has bigger plans, too. According to Creators, Skipping Rocks Company is in negotiations with Virgin Sports and Live Nation to distribute its product at large events like marathons and concerts as early as 2018.
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