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United Airlines dragging video (framegrab)

Twitter's brutal new #NewUnitedAirlinesMottos had no mercy

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Jimmy Kimmel roasted United Airlines after the now-infamous dragging video dominated headlines on Monday by creating a new commercial. 

"If you resist, we'll beat you so badly you'll use your own face as a flotation advice," a smiling flight attendant says in the fake ad.

Overnight, Twitter picked up the ball and ran with it, with #NewUnitedAirlinesMottos spawning hundreds of satirical slogans. 

WATCH | Here's the original Jimmy Kimmel skit.

And then Twitter got off to the races.

This is actually United's slogan, minus the terrifying background photo.

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