WATCH | See how Riley Forsythe, the owner of Walldogs, paints gigantic murals on the side of buildings in Los Angeles. Walldogs is a company of artists that specialize in hand-painted wall advertisements.
According to their website, Walldogs "create and reproduce high quality photo realistic renderings for every size and surface." Often, renderings are blown up to a massive scale and painted on select buildings across Los Angeles.
Riley Forsythe has been scaling and painting billboards for over thirty-five years. He started out learning to paint realistic photo replications in the apprentice program at Pacific Outdoor Advertising (now known as OUTFRONT Media). Before 1990, it was common for all billboards to be hand-painted in Los Angeles. "It was like driving around an art gallery on the freeways of Los Angeles and the Sunset Strip," Riley told Circa. It was around 1990 that advertisements started turning to digital printing for cheaper and quicker outputs.
Luckily for Riley, there was still a niche market to continue the hand-painted advertisements. Walldogs works closely with OUTFRONT Media to bring these types of art pieces to life.
OUTFRONT Media operates in the U.S and Canada and is one of the largest out-of-home advertising and media companies. OUTFRONT contracts with national brands and sells ad space like the wall of the Figueroa Hotel featured in the video.
OUTFRONT and Walldogs have worked with an array of clients over the years. From Big Macs to Ninja Turtles, there has been a painting for just about everything. Riley considers this portrait of Kobe Bryant his favorite thus far.
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